6 Years of Snuggles: A Love Letter to Our Best-Selling Hooded Towels

6 Years of Snuggles: A Love Letter to Our Best-Selling Hooded Towels

From First Baths to Bedtime Cuddles – Thank You.

Six years ago, we introduced a product that would become a staple in so many family homes: the Kiin Baby Hooded Towel. Created with softness, function and longevity in mind, it quickly became a favourite among new parents. To this day, it remains our best-selling product.

To celebrate this milestone, we’re reflecting on the little things: the bath-time giggles, the post-tub cuddles, and the thousands of babies who’ve been wrapped up in softness. If you’ve used one of our towels, you’re part of this story. Thank you for bringing us into your family’s routine.

Why Families Love the Kiin Hooded Towel

We designed our hooded baby towel to be everything we wanted as parents: soft, practical, and beautiful. Something that would last well beyond the newborn days.

Here’s what makes it a favourite for so many:

  • Generously sized: From first baths through toddlerhood, it grows with your little one.
  • Luxuriously soft: Made from our signature bamboo and cotton blend, it’s gentle on delicate skin.
  • Highly absorbent and quick-drying: Perfect for wrapping baby straight out of the tub.
  • Thoughtfully designed to last: Built for everyday use and regular washing, while staying soft and functional.
  • Loved by over 20,000 families: Tried, tested and trusted with tonnes of glowing reviews.

“I bought one for myself before my baby was born and love it so much that it is now the gift I buy all my friends with newborns”
— Christa, Kiin Customer.



Complete the Set and Save

Our Wash Cloths are made from the same soft bamboo-cotton blend and are available in matching colours. They’re ideal for gentle washing during bath time or even as everyday face cloths.

Bundle your Hooded Towel with a Wash Cloth Set and save 10%.

Shop the Bundle


Real Moments From Real Families

Over the years, we’ve been lucky to see our towels appear in baby albums, bath-time photos, and bedtime routines. Here are just a few beautiful moments shared by our community:

A Heartfelt Thank You

To every parent who’s chosen Kiin, thank you. Whether you’ve been with us from the beginning or just discovered us recently, you’ve helped make this towel what it is today - a part of countless little moments that matter most.

Here’s to six years of splashes & soft snuggles, and many more to come.

💛

The Kiin Baby Team

Try our most-loved towel for yourself

Explore our Hooded Towels or save when you bundle with our matching Wash Cloths.


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